What time of day are games released on the 3DS eshop?

It's technically the release day for Pokemon Battle Trozei, seeing as it is after midnight where I am. I went to the eshop, however, and while I can find the game and view its details, I can't actually purchase it yet.

That makes me wonder - is there a specific time of day after which games that are due to release on the eshop for that particular day will release?

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2 Answers

In the U.S., the eShops (3DS and Wii U) update at or around 9 A.M. Pacific Time on Thursdays. In the early days of the Wii Shop Channel, this used to occur on a Monday. Some retail games that are available for download from either shop (Mario Kart 8, Tomodachi Life, Professor Layton vs. Phoenix Wright Ace Attorney, etc.) aren't made available for release until a specified date - usually on a Friday.

Depending which country you are in Its when its midnight for the Nintendo office there.

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